Fascination with custom plates mirrors worldwide trend
Blog - 2 February 2026
Fascination with custom plates mirrors worldwide trend
The love for custom number plates is thriving in Victoria, echoing a trend that spans across Australia and the globe. These plates are far more than pieces of metal; they’re statements of identity, markers of milestone moments, expressions of humour, and symbols of prestige.
Heritage plates are the pinnacle of the collection. Prized for their rarity and historical significance, they are the most sought-after plates in Victoria and beyond. Owning one is to hold a piece of motoring legacy, a collector’s item, an aspiration realised.
The prices reflect that exclusivity. In 2024, Victorian Heritage plate ‘20’ sold privately for an astonishing $2.54 million.
In interstate heritage plate auctions, the sale of the ‘NSW 1’ plate fetched $11.5 million, and Queensland’s ‘Q1’ plate $5.6 million, underscoring the far-reaching appeal of these coveted plates.
Globally, the fascination is even more striking. In Dubai, plate ‘P7’ sold for an unprecedented AUD $22.3 million in 2023, surpassing its previous record set by ‘1’ at AUD $21.3 million in 2008.
So, what drives these values? Several factors come into play:
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Rarity – low-digit or unique character combinations
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Relevance – plates reflecting meaningful dates or interests
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Aesthetic appeal – visual symmetry of characters
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Auspicious numerology – numbers with personal or cultural significance
These options make custom plates appealing to a wide audience, as each plate is a completely unique expression of identity. And it’s not just Heritage plates capturing attention. Custom plates across a range of styles remain hugely popular, with over 45,000 issued in Victoria last year alone.
Ultimately, the true value of a custom plate lies in the eye of the beholder. Whether it’s tied to a memorable date, a nickname, or a passion, these plates often transcend their material worth and become priceless to those who own them.